Journals Higher Education

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Cover for 9780199568925

Advertising: A Very Short Introduction

$11.95

Winston Fletcher

9780199568925
Paperback
15 July 2010
Very Short Introductions

Cover for 9780198749912

Branding: A Very Short Introduction

$11.95

Robert Jones

9780198749912
Paperback
01 August 2017
Very Short Introductions

Cover for 9780190616267

Connected Causes

Online Marketing Strategies for Nonprofit Organizations

$34.95

Walter Wymer and Stacy Landreth Grau

9780190616267
Paperback
01 July 2011

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

$58.00

Allan J. Kimmel

9780199556519
Paperback
29 July 2010

Cover for 9780199657278

Creating Value

The Theory and Practice of Marketing Semiotics Research

$35.00

Laura R. Oswald

9780199657278
Paperback
22 March 2015

Cover for 9780719096518

Creative Research Communication

Theory and Practice

$30.00

Clare Wilkinson and Emma Weitkamp

9780719096518
Paperback
01 July 2016

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$27.95

Douglas Holt and Douglas Cameron

9780199655854
Paperback
25 October 2012

Cover for 9780199609703

Global Marketing Management

Third Edition

$103.95

Kiefer Lee and Steve Carter

9780199609703
Paperback
23 May 2012

Cover for 9780199655830

Inside Marketing

Practices, Ideologies, Devices

$48.95

Detlev Zwick and Julien Cayla

9780199655830
Paperback
05 July 2012

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

$81.95

Adrian Palmer

9780199602131
Paperback
18 May 2012

Cover for 9780198748533

Marketing

Fourth Edition

$75.00

Paul Baines, Chris Fill, and Sara Rosengren

9780198748533
Paperback
08 February 2017

Cover for 9780190615444

Marketing for Nonprofit Organizations

Insights and Innovations

$39.95

Stacy Landreth Grau

9780190615444
Paperback
01 July 2014

Cover for 9780195994896

Marketing Success Stories

Seventh Edition

$50.00

M. Cant and R. Machado

9780195994896
Paperback
01 May 2011

Cover for 9780199565740

Public Relations

$85.95

Averill Elizabeth Gordon

9780199565740
Paperback
12 May 2011

Cover for 9780199757398

Social Marketing Research for Global Public Health

Methods and Technologies

$69.95

W. Douglas Evans

9780199757398
Paperback
14 July 2016

Cover for 9780190215071

Social Media and Mobile Marketing Strategy

$78.95

Randi Priluck

9780190215071
Paperback
05 August 2016

Cover for 9780190296339

Social Media Management

Persuasion in Networked Culture

$39.95

Ben Shields

9780190296339
Paperback
01 December 2016

Cover for 9780199605583

Strategic Advertising Management

Fourth Edition

$100.95

Larry Percy and Richard Rosenbaum-Elliott

9780199605583
Paperback
16 May 2012

Cover for 9780195176780

The Knowing Organization

How Organizations Use Information to Construct Meaning, Create Knowledge, and Make Decisions

Second Edition

$103.95

Chun Wei Choo

9780195176780
Paperback
27 October 2005

Cover for 9780195527988

Viral Marketing

The Science of Sharing

$26.00

Karen Nelson-Field

9780195527988
Paperback
17 October 2013

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