Journals Higher Education

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Marketing RSS

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Cover for 9780199568925

Advertising: A Very Short Introduction

$11.95

Winston Fletcher

9780199568925
Paperback
15 July 2010
Very Short Introductions

Cover for 9780198749912

Branding: A Very Short Introduction

$11.95

Robert Jones

9780198749912
Paperback
01 August 2017
Very Short Introductions

Cover for 9780190616267

Connected Causes

Online Marketing Strategies for Nonprofit Organizations

$36.95

Walter Wymer and Stacy Landreth Grau

9780190616267
Paperback
01 July 2011

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

$58.00

Allan J. Kimmel

9780199556519
Paperback
29 July 2010

Cover for 9780719096518

Creative research communication

Theory and practice

$30.00

Clare Wilkinson and Emma Weitkamp

9780719096518
Paperback
01 July 2016

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$27.95

Douglas Holt and Douglas Cameron

9780199655854
Paperback
25 October 2012

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$71.00

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199609703

Global Marketing Management

Third Edition

$103.95

Kiefer Lee and Steve Carter

9780199609703
Paperback
23 May 2012

Cover for 9780199276813

Great Minds in Management

The Process of Theory Development

$245.00

Ken G. Smith and Michael A. Hitt

9780199276813
Hardcover
20 October 2005

Cover for 9780199655830

Inside Marketing

Practices, Ideologies, Devices

$48.95

Detlev Zwick and Julien Cayla

9780199655830
Paperback
05 July 2012

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

$81.95

Adrian Palmer

9780199602131
Paperback
18 May 2012

Cover for 9780198748533

Marketing

Fourth Edition

$75.00

Paul Baines, Chris Fill, and Sara Rosengren

9780198748533
Paperback
08 February 2017

Cover for 9780199757398

Social Marketing Research for Global Public Health

Methods and Technologies

$74.00

W. Douglas Evans

9780199757398
Paperback
14 July 2016

Cover for 9780190215071

Social Media and Mobile Marketing Strategy

$78.95

Randi Priluck

9780190215071
Paperback
05 August 2016

Cover for 9780190296339

Social Media Management

Persuasion in Networked Culture

$39.95

Ben Shields

9780190296339
Paperback
01 December 2016

Cover for 9780199605583

Strategic Advertising Management

Fourth Edition

$100.95

Larry Percy and Richard Rosenbaum-Elliott

9780199605583
Paperback
16 May 2012

Cover for 9780190646004

Strategic Brand Management

Lessons for Winning Brands in Globalized Markets

First Edition

$76.95

Deborah Roedder John and Carlos J. Torelli

9780190646004
Paperback
02 November 2017

Cover for 9780195176780

The Knowing Organization

How Organizations Use Information to Construct Meaning, Create Knowledge, and Make Decisions

Second Edition

$103.95

Chun Wei Choo

9780195176780
Paperback
27 October 2005

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