Journals Higher Education

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Cover for 9780199587407

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$66.00

Douglas Holt and Douglas Cameron

9780199587407
Hardcover
09 December 2010

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$67.00

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199229833

Managing Global Customers

An Integrated Approach

$68.00

George S. Yip and Audrey J.M. Bink

9780199229833
Hardcover
18 October 2007

Cover for 9780195125733

Marketing Strategy and Uncertainty

$99.95

Sharan Jagpal

9780195125733
Hardcover
31 December 1998

Cover for 9780199335701

The Luxury Economy and Intellectual Property

Critical Reflections

$85.00

Haochen Sun, Barton Beebe, and Madhavi Sunder

9780199335701
Hardcover
23 September 2015

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