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Cover for 9780199657278

Creating Value

The Theory and Practice of Marketing Semiotics Research

$35.00

Laura R. Oswald

9780199657278
Paperback
22 March 2015

Cover for 9780719096518

Creative Research Communication

Theory and Practice

$49.95

Clare Wilkinson and Emma Weitkamp

9780719096518
Paperback
01 July 2016

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$27.95

Douglas Holt and Douglas Cameron

9780199655854
Paperback
25 October 2012

Cover for 9780195573565

How Brands Grow

What Marketers Don't Know

$39.95

Byron Sharp

9780195573565
Hardcover
12 April 2010

Cover for 9780199655830

Inside Marketing

Practices, Ideologies, Devices

$48.95

Detlev Zwick and Julien Cayla

9780199655830
Paperback
05 July 2012

Cover for 9781784992453

Kids and branding in a digital world

$29.95

Barrie Gunter

9781784992453
Paperback
01 December 2015

Cover for 9780195527988

Viral Marketing

The Science of Sharing

$26.00

Karen Nelson-Field

9780195527988
Paperback
17 October 2013

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