Journals Higher Education

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Cover for 9780198736424

A Dictionary of Marketing

Fourth Edition

$18.95

Charles Doyle

9780198736424
Paperback
01 July 2016
Oxford Quick Reference

Cover for 9780195786484

Achieving Excellence in Selling

A South African Approach

Third Edition

$45.00

Norman Blem

9780195786484
Paperback
15 April 2008

Cover for 9780198074120

Advertising Management

With Cd

Second Edition

$35.00

Jaishri Jethwaney and Shruti Jain

9780198074120
Paperback
13 January 2013

Cover for 9780199568925

Advertising: A Very Short Introduction

$11.95

Winston Fletcher

9780199568925
Paperback
15 July 2010
Very Short Introductions

Cover for 9780198069867

Brand Management

Principles and Practices

$45.00

Kirti Dutta

9780198069867
Paperback
10 May 2012

Cover for 9780195519549

Business Ethics

Fifth Edition

$74.00

Damian Grace and Stephen Cohen

9780195519549
Paperback
31 December 2013

Cover for 9780195764444

Buyer Behaviour

Understanding Consumer Psychology & Marketing

Fourth Edition

$59.95

P.J. Du Plessis, G.G. Rouseau, and L. Ehiers

9780195764444
Paperback
06 June 2011

Cover for 9780190616267

Connected Causes

Online Marketing Strategies for Nonprofit Organizations

$34.95

Walter Wymer and Stacy Landreth Grau

9780190616267
Paperback
01 July 2011

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

$58.00

Allan J. Kimmel

9780199556519
Paperback
29 July 2010

Cover for 9780199657278

Creating Value

The Theory and Practice of Marketing Semiotics Research

$35.00

Laura R. Oswald

9780199657278
Paperback
22 March 2015

Cover for 9780719096518

Creative Research Communication

Theory and Practice

$49.95

Clare Wilkinson and Emma Weitkamp

9780719096518
Paperback
01 July 2016

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$27.95

Douglas Holt and Douglas Cameron

9780199655854
Paperback
25 October 2012

Cover for 9780198782537

Direct and Interactive Marketing

$74.00

Adrian Sargeant and Douglas C. West

9780198782537
Paperback
22 August 2002

Cover for 9780199646500

Essentials of Marketing

$70.00

Paul Baines, Chris Fill, and Kelly Page

9780199646500
Paperback
08 February 2013

Cover for 9780199609703

Global Marketing Management

Third Edition

$98.95

Kiefer Lee and Steve Carter

9780199609703
Paperback
23 May 2012

Cover for 9780199655830

Inside Marketing

Practices, Ideologies, Devices

$48.95

Detlev Zwick and Julien Cayla

9780199655830
Paperback
05 July 2012

Cover for 9780195991185

International Marketing

Second Edition

$99.00

Burgess and Bothma

9780195991185
Paperback
21 December 2011

Cover for 9780198077022

International Marketing

Second Edition

$35.00

Dr. Rakesh Mohan Joshi

9780198077022
Paperback
02 December 2014

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

$76.95

Adrian Palmer

9780199602131
Paperback
18 May 2012

Cover for 9780198748533

Marketing

Fourth Edition

$75.00

Paul Baines, Chris Fill, and Sara Rosengren

9780198748533
Paperback
15 February 2017

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