Journals Higher Education

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Cover for 9780198736424

A Dictionary of Marketing

Fourth Edition

£12.99

Charles Doyle

9780198736424
Paperback
28 April 2016
Oxford Quick Reference

Cover for 9780199568925

Advertising: A Very Short Introduction

£7.99

Winston Fletcher

9780199568925
Paperback
24 June 2010
Very Short Introductions

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

£35.49

Allan J. Kimmel

9780199556519
Paperback
03 June 2010

Cover for 9780199556502

Connecting With Consumers

Marketing For New Marketplace Realities

£93.00

Allan J. Kimmel

9780199556502
Hardback
03 June 2010

Cover for 9780199646449

Consumer Behaviour

£42.99

Isabelle Szmigin, Maria Piacentini

9780199646449
Paperback
06 November 2014

Cover for 9780199657278

Creating Value

The Theory and Practice of Marketing Semiotics Research

£19.99

Laura R. Oswald

9780199657278
Paperback
22 January 2015

Cover for 9780199657261

Creating Value

The Theory and Practice of Marketing Semiotics Research

£60.00

Laura R. Oswald

9780199657261
Hardback
22 January 2015

Cover for 9780190303365

Crisis Proofing

How to Save Your Company from Disaster

£24.99

Tony Jaques

9780190303365
Paperback
10 November 2016

Cover for 9780199587407

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

£40.00

Douglas Holt, Douglas Cameron

9780199587407
Hardback
28 October 2010

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

£18.99

Douglas Holt, Douglas Cameron

9780199655854
Paperback
23 August 2012

Cover for 9780195367126

Do You Make These Mistakes in English?

The Story of Sherwin Cody's Famous Language School

£21.99

Edwin L Basttistella

9780195367126
Hardback
20 November 2008

Cover for 9780199646500

Essentials of Marketing

£41.99

Paul Baines, Chris Fill, Kelly Page

9780199646500
Paperback
13 December 2012

Cover for 9780198748571

Fundamentals of Marketing

First Edition

£39.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198748571
Paperback
27 April 2017

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

£43.99

Sharan Jagpal, Shireen Jagpal

9780195371055
Hardback
27 November 2008

Cover for 9780199276813

Great Minds in Management

The Process of Theory Development

£157.50

Ken G. Smith, Michael A. Hitt

9780199276813
Hardback
22 September 2005

Cover for 9780199655830

Inside Marketing

Practices, Ideologies, Devices

£30.49

Detlev Zwick, Julien Cayla

9780199655830
Paperback
10 May 2012

Cover for 9780199576746

Inside Marketing

Practices, Ideologies, Devices

£67.00

Detlev Zwick, Julien Cayla

9780199576746
Hardback
24 February 2011

Cover for 9780199229833

Managing Global Customers

An Integrated Approach

£41.99

George S. Yip, Audrey J.M. Bink

9780199229833
Hardback
06 September 2007

Cover for 9780195074383

Managing Product Development

£127.50

Toshihiro Nishiguchi

9780195074383
Hardback
20 February 1997

Cover for 9780199659531

Marketing

Third Edition

£49.99

Paul Baines, Chris Fill

9780199659531
Paperback
27 February 2014

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