Journals Higher Education

Promoting Your Own Work

Even before your book is published, you can be thinking about how to raise the profile of your work. As the author, you can play a crucial role in sharing your ideas and news about your book with your colleagues, friends, and readers. Communicating with an engaged audience will further the reach of your scholarship and ultimately increase its usage over time. Additionally, your peers can choose to reshare information about your book, furthering its reach to their networks and growing your potential audience. Even if you are only able to invest a small amount of time in promoting your work to your networks, you should see an increase in your scholarship’s usage and reach.

What you do may depend on the kind of book you've written and how much time you have, but we encourage all authors to consider how they can support the promotion of their work.

If you are interested in improving the visibility of your work more actively, take a look at our recommendations and guides below.


18 tips for promoting your book

If you have less than an hour: use your existing networks - online and in real life.

  1. Use an email signature with links to the book's OUP webpage to let your colleagues and friends know about your work.
  2. Share your new publication with colleagues and friends on Facebook or other social networks that you already use.
  3. If you already use Twitter, share the news in a tweet and include a link to the book in your Twitter bio.
  4. Add the book to your LinkedIn profile.
  5. Add information and an image of your publication to your professional and/or institutional websites.
  6. Recommend your book to your institutional or university librarian.
  7. Add your book to reading lists for students, and the handouts in relevant seminars or conference presentations.
  8. Share a discount flyer with friends and colleagues.

If you have more than an hour: think about an additional piece of content.

  1. Contact your university communications team and ask them to include information about the book on your university website or email newsletter.
  2. Ask your alumni magazine to add a brief listing about you and your book to its communications.
  3. Pitch an article to The Conversation or another publication covering the academic community.
  4. Create an author page on Amazon Author Central.
  5. Include a slide about your book in conferences and other presentations.
  6. Share a free chapter from your book with friends and colleagues.

If you want or have time for an ongoing commitment: find a niche and get involved.

  1. Think about which social network would suit you; you may find like-minded people on Twitter, Tumblr, Medium, or Instagram, for instance. Every platform has distinct communities and interest groups; take some time to find what you enjoy.
  2. If you want to use a new platform to talk about your work, you should join and start to build up a following at least several months before publication. Use the opportunity to talk, share ideas, and get involved in conversations.
  3. How about starting your own blog to explore and share your ideas, communicate with a wider audience, and raise your online profile?
  4. If you are interested in wider dissemination among non-specialists, such as policy-makers and the general public, get advice from your institution, faculty, or funding body about public engagement.