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Introduction to Marketing

At Oxford University Press, our mission is to make the best scholarship and research available to as many people as we can. Our global marketing team works with you to deliver innovative and effect marketing for your book. Forward-looking and strategic, we focus on reaching relevant audiences across the globe with the right marketing.


Because every book is different, the marketing for your book is tailored to fit. Our marketing ensures that your book is visible online and that it reaches relevant audiences in specific disciplines.

The way that people find, buy and read books is changing fast. At Oxford University Press, we consider your book in all formats - print and digital - to increase awareness, usage, and sales. Marketing at OUP brings together:

  • International marketing activities implemented by teams around the world.
  • Discipline-level marketing activity, including email newsletters, digital advertising, social media, catalogues, and promotion to niche discipline communities.
  • An optimized SEO and discovery strategy for your work in all formats.
  • Partnerships with academic and general bookstores, wholesalers, libraries, and online bookstores.

As marketing is changing, we are exploiting new opportunities to promote your work, both in print and online. By publishing with Oxford University Press, you can be confident that your work continues to reach readers all around the world.

You can also find out more about how you can support the promotion of your own work, and share your ideas with people around the world.