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Cover

Global Strategic Management

Second Edition

Jedrzej George Frynas and Kamel Mellahi

Publication Date - May 2011

ISBN: 9780199543939

456 pages
Paperback
9.7 x 7.4 inches

In Stock

Retail Price to Students: $72.95

Description

Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.

New to this Edition

  • Thoroughly revised and updated throughout to integrate up-to-the-minute case and reference material
  • A new chapter (11): Global Management of Knowledge and Innovation
  • A new section in Chapter 8 on leading at the subsidiary level
  • A new five-part structure that highlights the importance of innovation to global strategic management
  • A fully updated Companion Website, which contains resources for students (multiple-choice questions and web links) and instructors (PowerPoint-based slides and suggested answers for case study and discussion questions)

Previous Publication Date(s)

June 2005

Reviews

"This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining thorough coverage with excellent case studies for illustration and discussion. It is up to date, very readable, and can be highly recommended." --John Child, Birmingham Business School, University of Birmingham

Table of Contents

    PART I: INTRODUCTION
    1. Introduction to Global Strategic Management
    PART II: GLOBAL STRATEGIC ANALYSIS
    2. Global Business Environment: The External Macro Environment
    3. Global Business Environment: The Industry Environment
    4. Global Business Environment: The Internal Firm Environment
    PART III: GLOBAL STRATEGIC DEVELOPMENT
    5. Managing the Internationalization Process
    6. International Strategic Alliances: Partnership and Co-Operation
    7. Headquarter-Level Strategy
    8. The Subsidiary-Level Strategy
    PART IV: GLOBAL STRATEGIC IMPLEMENTATION
    9. Global Structures and Design
    10. Global Management of Change
    11. Global Leadership and Motivation
    PART V: GLOBAL STRATEGIC INNOVATION
    12. Global Management of Knowledge and Innovation
    13. Corporate Social Responsibility and Innovation