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About the Authors

Kathleen S. Verderber is Emerita Associate Professor of Management at Northern Kentucky University.

Rudolph F. Verderber is Emeritus Distinguished Teaching Professor of Communication at the University of Cincinnati.

with

Brant Burleson, Purdue University, content consultant

Erina MacGeorge, Purdue University, content consultant and co-author, Chapters 8 & 13

Joseph P. Mazer, Clemson University, social media consultant and co-author, Social Media Factor

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