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A comprehensive and engaging introduction that prepares students to understand, analyze, and appreciate the complexity of persuasive discourse from multiple perspectives.

Persuasion provides a good mixture of rhetoric and social-science perspectives on persuasion. Beeson nicely blends the history and evolution of persuasion with current thought and practice.”
            —Bonnie Kay, California State University, Sacramento

“Lillian Beeson offers students and teachers of rhetoric and persuasion one of the most complete texts in our field. This outstanding volume presents readers with a perfect balance of theory and application, and explores both historical and contemporary perspectives. It is well suited for a variety of classes, both in and out of Communication.”
            —Geoffrey Klinger, DePauw University

Compare

We invite you to compare the price* and quality of our book to other books published for your course:

Author

Title

Publisher

Pub date

Page Count

Price

Beeson

Persuasion: Theory
and Applications

Oxford University
Press

January 2014

400

$64.95

Gass/Seiter

Persuasion: Social Influence
and Compliance Gaining, 5e

Pearson

February 2013

400

$129.60

Larson

Persuasion: Reception and
Responsibility, 13e

Cengage

January 2012

512

$184.95

Perloff

The Dynamics of Persuasion
and Attitudes in the 21st Century, 5e

Routledge

July 2013

568

$84.95

*List (suggested retail) prices as advertised on publishers' websites as of December 2013. Prices quoted are for comparable formats. Other formats may be available. Prices subject to change.



 
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