Big Ideas

  • Country music has been pulled into the popular culture spotlight in several different ways, including the terrorist attacks of September 11, politics, and economics.

  • The roots revival that accompanied the O Brother phenomenon affected the sounds and styles of commercial country.

  • Alt-country dissolved into several different directions.

  • Pop culture embraced country music as a part of the mainstream, and a new wave of crossover stars capitalized on that trend.

  • Fans of country music are not limited to the demographics of earlier generations, nor are they necessarily the same as what the industry assumes them to be.

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