Big Ideas

  • New country emerged from the neotraditionalist movement, building on new technologies and resonating with the political and economic climate of the early 1990s.

  • New country captured the biggest market-share of popular music that country had ever achieved.

  • New country gave way to a country-pop craze that once again assimilated country music into mainstream pop.

  • By the end of the 1990s, country-pop had also run its course.

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