Constructing Public Opinion
This clip shows how politicians and the media use public opinion polls to change policy and opinion. Media-generated polls are a key component in the media’s presentation of “public opinion” and in how politicians react to this “public opinion.” Media shapes how people think about issues as well as how often they think about them. The way the media presents information about candidates can affect the public’s opinion of them and thus influence elections.http://www.youtube.com/watch?v=DvodhsMc2QM
American Government: What Is Public Opinion?
This short video explains public opinion as the interrelationship of individual opinions, attitudes, and values. The instructor who uses this video needs to be aware that it cuts off and there is an advertisement to obtain the full video. The video stops at approximately three minutes, and the information in those three minutes is valuable.http://www.youtube.com/watch?v=4aGD4j3HTJM