We use cookies to enhance your experience on our website. By continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time. Find out more

Key Concepts

  • Agenda
  • Approval rating
  • Boomerang effect
  • Demographic group
  • Executive order
  • Focus group
  • Framing effects
  • Gender gap
  • Groupthink
  • Information shortcuts
  • Likely voter
  • Mandate
  • Margin of sampling error
  • Nonattitudes
  • Political elites
  • Push poll
  • Rational ignorance
  • Response bias
  • Sampling frame
  • Survey research
  • Underdog effect
  • Weighting

Legal Notice | Privacy Policy | Cookie Policy
Please send comments or suggestions about this Website to custserv.us@oup.com