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20. Publicity / Marketing Issues

ArtistsHouse articles and interviews on building a career in the music business from the Herb Alpert Foundation resources

Cyber Music Publicist Ariel Hyatt — great resources on how to take your music to the next level

Music Business Consultant Bob Baker — tips on marketing and self-promotion

MusicBusiness Consultant Chris Knab — info on self-promotion, CDs,radioplay

Music Biz Academy — for straight-talking advice on on-line self-promotion, recording

Books

Guerrilla Music Marketing Handbook. Baker, Bob. St. Louis, MO: Spotlight Productions, 2005.

The Non-Designer's Design Book. Williams, Robin. Berkeley, CA: Peachpit Press, 2008.

The Non-Designer's Design & Type Book. Williams, Robin. Berkeley, CA: Peachpit Press, 2008.

The Self-Promoting Musician. Spellman, Peter.  Boston, Berklee Press, 2000.

U R a BRAND!: How Smart People Brand Themselves for Business Success. Kaputa, Catherine. Mountain View, CA: Davies-Black Publishing, 2005.

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