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Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.

“Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession.”
—Kirk Hazlett, APR, Fellow PRSA, Curry College

“I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice.”
—Shirley Stapes Carter, University of South Carolina



 
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