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Global Strategic Management

Third Edition

Jedrzej George Frynas and Kamel Mellahi

December 2014

ISBN: 9780198706595

448 pages
Paperback
246x189mm

In Stock

Price: £42.99

Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.

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Description

Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.

  • Analyses how successful organizations develop, implement, and manage their global strategy to compete effectively at an international level.
  • Tackles key topics and emerging issues including CSR, innovation, knowledge management, and ethics.
  • Includes key concept boxes, case studies, and diagrams to ensure complex management theories are clear, accessible, and linked to real-life business examples.
  • Provides extensive global coverage with case studies and examples from Europe, Asia, South America, the US, and Africa.

New to this edition

  • New section on Ghemawat's CAGE framework analyses country differences and illustrates how CAGE can be used to explain the impact of regional variations on global strategy.
  • New discussion of the 'springboard perspective' can be used to analyse the rapid expansion of organizations based in emerging markets.
  • Increased examples of small and medium enterprises operating around the world, including those based in Nigeria, Hong Kong, and Poland.
  • Revised and updated coverage of core 'hot topics' including innovation, outsourcing, and offshoring/nearshoring.

About the Author(s)

Jedrzej George Frynas, Professor of CSR and Strategic Management, Middlesex University Business School, and Kamel Mellahi, Professor of Strategic Management, Warwick Business School, University of Warwick

Table of Contents

    PART I: INTRODUCTION
    1: Introduction to Global Strategic Management
    PART II: GLOBAL STRATEGIC ANALYSIS
    2: Global Business Environment: The External Macro Environment
    3: Global Business Environment: The Industry Environment
    4: Global Business environment: analysis of the internal environment
    PART III: GLOBAL STRATEGIC DEVELOPMENT
    5: Managing the Internationalization Process
    6: International Strategic Alliances: Partnership and Co-Operation
    7: The Subsidiary-Level Strategy
    8: Headquarters-Level Strategy
    PART IV: GLOBAL STRATEGIC IMPLEMENTATION
    9: Global Structures and Designs
    10: Global Management of Change
    PART V: GLOBAL STRATEGIC INNOVATION
    11: Global Management of Innovation and Knowledge
    12: Corporate Social Responsibility and Innovation

Reviews

This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining a thorough coverage with excellent case studies for illustration and discussion. It is up-to-date, very readable and can be highly recommended. - John Child, Professor of Commerce, Birmingham Business School, University of Birmingham

Additional Resources

Global Strategic Management is supported by a fully integrated Online Resource Centre:

For students:
- Test your understanding and receive instant feedback with our range of multiple-choice questions
- Connect to relevant management sites, resources, and videos using chapter-by-chapter weblinks

For registered lecturers:
- Adapt PowerPoint slides as a basis for lecture presentations, or use as handouts in class
- Guide class debate with suggested solutions to the discussion questions from the book
- Get the most from the book's case studies with end of chapter case study solutions

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