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Strategic Marketing

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Cover for 9780199684090

Strategic Marketing: Creating Competitive Advantage

Third Edition

£49.99

Douglas West, John Ford, Essam Ibrahim

9780199684090
Paperback
April 2015

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

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