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Public Relations

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Publication Date

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Cover for 9780195578621

Public Relations Campaigns

Second Edition


Mark Sheehan, Robina Xavier

May 2014

Cover for 9780199565740

Public Relations


Averill Elizabeth Gordon

March 2011

This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.

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