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Public Relations

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Cover for 9780195578621

Public Relations Campaigns

Second Edition

£43.99

Mark Sheehan, Robina Xavier

9780195578621
Paperback
May 2014

Cover for 9780199565740

Public Relations

£44.99

Averill Elizabeth Gordon

9780199565740
Paperback
March 2011

This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.

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