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Principles of Marketing

 

Disciplines

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Cover for 9780198748571

Fundamentals of Marketing

£39.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198748571
Paperback
April 2017

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Cover for 9780198748533

Marketing

Fourth Edition

£48.99

Paul Baines, Chris Fill, Sara Rosengren

9780198748533
Paperback
December 2016

The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

Cover for 9780199602131

Introduction to Marketing: Theory and Practice

Third Edition

£43.99

Adrian Palmer

9780199602131
Paperback
March 2012

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

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