Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
Paul Baines, Chris Fill, Sara Rosengren
The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.