We use cookies to enhance your experience on our website. By continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time. Find out more

Marketing Research




Publication Date

List | Grid
Cover for 9780198748571

Fundamentals of Marketing


Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

April 2017

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Cover for 9780199655090

Marketing Research: Tools and Techniques

Third Edition


Nigel Bradley

March 2013

Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

List | Grid