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Marketing Management

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Cover for 9780198748571

Fundamentals of Marketing

£39.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198748571
Paperback
April 2017

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Cover for 9780198748533

Marketing

Fourth Edition

£48.99

Paul Baines, Chris Fill, Sara Rosengren

9780198748533
Paperback
December 2016

The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

Cover for 9780199609703

Global Marketing Management

Third Edition

£56.99

Kiefer Lee, Steve Carter

9780199609703
Paperback
March 2012

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Cover for 9780199236152

Marketing Management for Nonprofit Organizations

Third Edition

£54.99

Adrian Sargeant

9780199236152
Paperback
January 2009

Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.

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