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Publication Date

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Fundamentals of Marketing


Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

April 2017

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Cover for 9780198748533


Fourth Edition


Paul Baines, Chris Fill, Sara Rosengren

December 2016

The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

Cover for 9780198736424

A Dictionary of Marketing

Fourth Edition


Charles Doyle

April 2016

Oxford Quick Reference

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

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