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Consumer Behaviour

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Cover for 9780198786238

Consumer Behaviour

Second Edition

£42.99

Isabelle Szmigin, Maria Piacentini

9780198786238
Paperback
March 2018

Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.

Cover for 9780195525601

Consumer Behaviour in Action

£55.99

Peter Ling, Steven D'Alessandro, Hume Winzar

9780195525601
Paperback
January 2015

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