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Business to Business Marketing

 

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Cover for 9780199551682

Business to Business Marketing: Relationships, networks and strategies

£48.99

Nick Ellis

9780199551682
Paperback
November 2010

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

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