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Brand Management

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Cover for 9780198797807

Strategic Brand Management

Fourth Edition

£39.99

Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan

9780198797807
Paperback
July 2018

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

Cover for 9780198749912

Branding: A Very Short Introduction

£7.99

Robert Jones

9780198749912
Paperback
June 2017

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Cover for 9780198748571

Fundamentals of Marketing

£39.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198748571
Paperback
April 2017

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Cover for 9780198704201

Strategic Brand Management

Third Edition

£42.99

Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan

9780198704201
Paperback
July 2015

Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.

Cover for 9780199566501

Marketing Semiotics: Signs, Strategies, and Brand Value

£34.99

Laura R. Oswald

9780199566501
Paperback
February 2012

The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

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