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Publication Date

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Cover for 9780198749912

Branding: A Very Short Introduction


Robert Jones

June 2017

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Cover for 9780198703655

Strategic Advertising Management

Fifth Edition


Larry Percy, Richard Rosenbaum-Elliott

May 2016

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

Cover for 9780195593921

The Advertising Effect: How to Change Behaviour


Adam Ferrier

June 2014

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Advertising: A Very Short Introduction


Winston Fletcher

June 2010

Very Short Introductions

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

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