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Cover for 9780198791751

Business and Sustainability: A Very Short Introduction

£8.99

Dorothy Maxwell

9780198791751
Paperback
May 2020

Very Short Introductions

Dorothy Maxwell defines what sustainability in business is and why it is increasingly fundamental as consumers become more aware of the social and environmental footprint behind everyday products and services. She covers key issues such as climate change, water scarcity, deforestation, and labour exploitation.

Cover for 9780198809876

Business Research Methods

Fifth Edition

£49.99

Emma Bell, Alan Bryman, Bill Harley

9780198809876
Paperback
December 2018

The gold standard textbook in business research - trusted, comprehensive, supportive.

Cover for 9780198825043

Innovation: A Very Short Introduction

Second Edition

£7.99

Mark Dodgson, David Gann

9780198825043
Paperback
August 2018

Very Short Introductions

What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.

Cover for 9780198727668

Projects: A Very Short Introduction

£7.99

Andrew Davies

9780198727668
Paperback
October 2017

Very Short Introductions

A project is a temporary organization of people and resources brought together to achieve a one-off objective. Andrew Davies explains how and why the project approach is central to success in creating products and services, constructing major infrastructure, launching entrepreneurial ventures, implementing strategies, even landing a man on the moon.

Cover for 9780198749912

Branding: A Very Short Introduction

£7.99

Robert Jones

9780198749912
Paperback
June 2017

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Cover for 9780198745136

Accounting: A Smart Approach

Third Edition

£45.99

Mary Carey, Cathy Knowles, Jane Towers-Clark

9780198745136
Paperback
April 2017

Engaging and lively, clear and practical, this is the most applied accounting for non-specialists book whose fully integrated case study emphasises the relevance of accounting to the world of business.

Cover for 9780190303761

Strategic Communication: Campaign Planning

Second Edition

£41.99

James Mahoney

9780190303761
Paperback
September 2016

Cover for 9780199684984

A Dictionary of Business and Management

Sixth Edition

£12.99

Jonathan Law

9780199684984
Paperback
February 2016

Oxford Quick Reference

Over 7,100 entries cover all aspects of business and management including marketing, accounting, organizational behaviour, business strategy, finance, law, and technology. Fully revised and updated, this new edition remains an essential book for business students, teachers, professionals, and anyone needing a guide to business terminology.

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