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E-business & E-commerce

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Publication Date

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Cover for 9780199216482

E-Business: A Management Perspective


Jonathan Reynolds

December 2009

This text draws together a wide range of conceptual models & frameworks to provide a coherent insight into modern-day e-business from a management perspective. Packed with contemporary international examples and case studies including Ebay, Skype and Googlewhacking, it is supported by an extensive online package with Author Blog.

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