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Business Economics

 

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Cover for 9780198786030

Economics for Business

First Edition

£49.99

Andrew Gillespie

9780198786030
Paperback
February 2019

Economics for Business provides an engaging introduction to the core economic concepts that business students need to know, consistently emphasising how, and why, understanding economics is essential for their studies, and future business careers.

Cover for 9780198749912

Branding: A Very Short Introduction

£7.99

Robert Jones

9780198749912
Paperback
June 2017

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

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