West, Ford & Ibrahim: Strategic Marketing 3e
An introduction to each chapter provided by the authors
A review of recent articles, organized by theme, and a list of references for further reading
Online tasks for you to assess your knowledge
Additional pointers to accompany the chapter 2 case study on BP
Websites of relevant organizations and sources
The following resources are password-protected and for adopting lecturers' use only.
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Customizable slides to accompany each chapter of the book
A ready-made electronic testing resource which can be customized to meet your teaching needs
A set of useful links to strategic marketing video clips
For use in lectures, tutorials, and seminars, with accompanying guidance
Guidance for your students on answering the end-of-chapter case questions
To accompany the long end-of-book case studies