Oxford University Press - Online Resource Centres

Sitkin & Bowen: International Business 2e

Chapter 12: Self test questions


Answer the following questions and then press 'Submit' to get your score.

Question 1

Apple's 'standard products' are classified as cash cows in the OECD markets.

Question 2

PAUL bakery expanded dramatically to the point where it had about 40 outlets worldwide in 2012.

Question 3

The 'Nuevo Texican Whopper' was badly advertised in the USA.

Question 4

The German company Recaro supplied over 85,000 seats to airlines in 2011. This is a classic case of B2C marketing.

Question 5

Microsoft paid $240 million for a stake in Facebook in order to sell advertising on the website.