Oxford University Press - Online Resource Centres

Sitkin & Bowen: International Business 2e

Chapter 12: Multimedia library

Clips

Title

URL

Marie Taillard - How brands use social media to communicate with their customers

ESCP Europe

http://www.youtube.com/watch?v=ivqjKvIWgYk

7 of the Most Shared and Innovative Marketing Youtube Videos from 2012 23 May 2012

Simply Zesty

http://www.simplyzesty.com/social-media/7-of-the-most-shared-and-innovative-marketing-youtube-videos-from-2012/