Oxford University Press - Online Resource Centres

Sargeant: Marketing Management for Nonprofit Organizations 3e

  • Student resources

    • Chapter overview

      An introduction to each chapter provided by the author, containing a discussion of key issues and useful web links for further reading
    • Web exercises

      A set of exercises to help improve your knowledge of the subject
    • Multiple choice questions

      Test yourself on each chapter of the textbook and receive immediate feedback
    • Audio podcasts

      Podcasts of interviews with individuals working for a nonprofit organization to gain a real life perspective of marketing in a nonprofit context
    • Practitioner Insights

      Insights into the marketing strategies adopted by various nonprofit organizations, such as NSPCC, and Devon Wildlife Trust
    • Recommended reading

      A list of recommended books and journal articles provided for each chapter
    • Video clips

      Mini lectures from the author on key topics of marketing applied to a non profit context
  • Lecturer resources

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