Percy & Rosenbaum-Elliott: Strategic Advertising Management 5e
Additional questions to consider to test your knowledge on each chapter of the book
An interactive glossary of terms from the book available online, allowing you to easily locate specific words and phrases from the text
Suggested recent and relevant journal articles
Links to suggested video clips for each chapter to help illustrate topics covered in the text
Links to useful sites for further research
The following resources are password-protected and for adopting lecturers' use only.
Not yet registered for a password? Complete the registration form to choose your password. Please note your registration can only be processed if your sales representative is aware of your adoption.
Links to the sources used to compile the end-of-chapter case studies are made available to encourage discussion and provide further information
Available for each chapter of the book (lecturers must be members of the IPA to access the cases)
Ideas for discussions, assignments, or projects to give to your students
A set of customizable slides for each chapter containing key points and figures from the text
Available to download to use in your class handouts or lecture presentations