Oxford University Press - Online Resource Centres

Lee & Carter: Global Marketing Management 3e

Internet exercises

Access the chapter links below to view the exercises.

  • Chapter 01

    Changes and New Challenges

  • Chapter 02

    The Global Marketing Environment

  • Chapter 03

    Understanding Globalization

  • Chapter 04

    Understanding Global Cultures and Buyer Behaviour

  • Chapter 05

    Understanding Social, Ethical, and Ecological Aspects of Market Planning

  • Chapter 06

    Opportunity Analysis and Selection of Markets

  • Chapter 07

    Market Entry Strategies

  • Chapter 08

    Creating, Developing, and Maintaining Competitive Advantage

  • Chapter 09

    Product and Brand Management

  • Chapter 10

    Global Services Marketing

  • Chapter 11

    Management of Global Communications

  • Chapter 12

    Managing Supply Chain and Distribution

  • Chapter 13

    Managing Global Marketing Relationships

  • Chapter 14

    Global Pricing and Terms of Access

  • Chapter 15

    Sales Force Management and Negotiation

  • Chapter 16

    Organizing and Controlling Global Marketing Operations