Oxford University Press - Online Resource Centres

Gordon: Public Relations


  • Student resources

    • Progress tests

      Self-test questions supported by instant feedback and page references to the text to allow you to test your knowledge of key themes and concepts
    • Learning skills portfolio

      A useful portfolio identifying the key skills needed for working in the PR industry
    • Links to PR company profiles

      A diverse selection of links to company profiles and PR departments to help you keep you informed and connected to developments in the world of PR
    • Web links

      Useful web links for further research, which contains all the links referred to in the book
    • Example interview template and survey questions

      View examples of different types of survey questions, and questions used in an interview with a PR practitioner
  • Lecturer resources

  • The following resources are password-protected and for adopting lecturers' use only.

    Not yet registered for a password? Please complete the two steps below:

    1. Inform your local sales representative that you are adopting this textbook. You may wish to do this via the Find your sales representative page.
    2. Complete the registration form to choose your password. Please note your registration can only be processed if your sales representative is aware of your adoption.

    Already registered for a password? Click on any resource below to log in.

    • Practice examination questions

      A bank of practice questions available for each chapter with indicative answers to help students prepare for their exams
    • Instructor’s manual

      A helpful guide containing lesson plans for each chapter, along with active learning features, additional exercises, and points for discussion
    • PowerPoint slides

      A suite of fully adaptable PowerPoint slides for use in lecture presentations
    • Test bank

      A ready-made electronic testing resource which can be customized to meet your teaching needs and be used as progress tests in class