Oxford University Press - Online Resource Centres

Godson: Relationship Marketing

  • Student resources

    • Extra case material

      A range of marketing scenarios to help improve your analytical and problem-solving skills
    • Web exercises

      Improve your knowledge of relationship marketing with these exercises
    • Web links

      A selection of useful links for further research
  • Lecturer resources

  • The following resources are password-protected and for adopting lecturers' use only.

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