Godson: Relationship Marketing
- A range of marketing scenarios to help improve your analytical and problem-solving skills
- Improve your knowledge of relationship marketing with these exercises
- A selection of useful links for further research
The following resources are password-protected and for adopting lecturers' use only.
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- Suggested responses for the end-of-chapter case and discussion questions in the book
- A set of customisable PowerPoint slides for use in lecture presentations