Oxford University Press - Online Resource Centres

Ellis: Business-to-Business Marketing

  • Student resources

    • Additional case studies with questions

      To help you explore key B2B marketing issues in more depth
    • Web links

      A useful list of links from organizational examples of B2B marketing to sources of market information and B2B careers opportunities
    • Wider reading

      Examples of scholarly work for further research
  • Lecturer resources

  • The following resources are password-protected and for adopting lecturers' use only.

    Not yet registered for a password? Complete the registration form to choose your password. Please note your registration can only be processed if your sales representative is aware of your adoption.