Oxford University Press - Online Resource Centres

Rosenbaum-Elliott, Percy, & Pervan: Strategic Brand Management 3e

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  • Student resources

    • Web exercises

      Develop your understanding of brand strategy with these online exercises, organized by chapter

    • Web links

      Useful annotated web links to key research and organizations for further study

  • Lecturer resources

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    • PowerPoint slides

      A suite of customizable PowerPoint presentations highlighting the main points from each chapter

    • Resource Box

      A useful collection of links to articles, books, YouTube videos and other websites for use in your teaching