Blundel and Lockett: Exploring Entrepreneurship: Practices and Perspectives
This textbook assumes some basic prior knowledge of business and management subjects. For example, Chapter 5 concentrates on the distinctive challenges of entrepreneurial marketing, rather than acting as a general introduction to the subject of marketing. The following preparatory reading material is for those who do not have a background in one or more of the core functional areas of management (i.e. managing people, marketing, operations and information systems, accounting and finance) that are covered in Chapters 4 to 8.
Access the chapter links below to view the reading material. You can also access a PDF version of the reading material: pre-reading_guide.pdf.