Oxford University Press - Online Resource Centres

Baines, Fill, & Page: Essentials of Marketing

Research insights (seminal paper links)

Throughout the textbook reference is made to seminal academic papers (as part of the Research Insights features) that can assist you in the further development of your understanding of a particular concept or theory that has been introduced. Organized by chapter, this resource provides links to these seminal papers.

Please note that your institution will require a subscription to the relevant journal for you to access the full text of the articles. Alternatively, the articles may be able to be purchased directly from the source website.