Baines, Fill, & Page: Essentials of Marketing

Library of video links

Access the chapter links below to view a range of engaging videos on marketing and marketing practice. The annotated list is also provided in an EXCEL file.

• Chapter 01

  Marketing Principles and Society

• Chapter 02

  The Global Marketing Environment

• Chapter 03

  Understanding Customer Behaviour

• Chapter 04

  Marketing Research

• Chapter 05

  Marketing Strategy

• Chapter 06

  Market Segmentation and Positioning

• Chapter 07

  Products, Services, and Branding Decisions

• Chapter 08

  Price Decisions

• Chapter 09

  An Overview of Marketing Communications

• Chapter 10

  Managing Marketing Communications

• Chapter 11

  Retailing and Channel Management

• Chapter 12

  Services Marketing and CRM