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Baines, Fill, & Rosengren: Marketing 4e

Worksheets

Access the chapter links below to view task focused worksheets, which provide the opportunity to enhance understanding of marketing frameworks and theories.

  • Chapter 1 (DOC, Size: 171KB)
    • Marketing Principles and Practice
  • Chapter 2 (DOC, Size: 170KB)
    • Consumer Buying Behaviour
  • Chapter 3 (DOC, Size: 163KB)
    • Marketing Research and Customer Insight
  • Chapter 4 (DOC, Size: 172KB)
    • The Marketing Environment
  • Chapter 5 (DOC, Size: 164KB)
    • Marketing Strategy
  • Chapter 6 (DOC, Size: 198KB)
    • Market Segmentation and Positioning
  • Chapter 7 (DOC, Size: 167KB)
    • International Market Development
  • Chapter 8 (DOC, Size: 297KB)
    • New Proposition Development and Innovation
  • Chapter 9 (DOC, Size: 167KB)
    • Price and Customer Value Decisions
  • Chapter 10 (DOC, Size: 166KB)
    • Principles of Marketing Communications
  • Chapter 11 (DOC, Size: 167KB)
    • Configuring the Marketing Communications Mix
  • Chapter 12 (DOC, Size: 300KB)
    • Digital and Social Media Marketing
  • Chapter 13 (DOC, Size: 305KB)
    • Branding Decisions
  • Chapter 14 (DOC, Size: 168KB)
    • Channels, Supply Chains, and Retailing
  • Chapter 15 (DOC, Size: 176KB)
    • Services and Relationship Marketing
  • Chapter 16 (DOC, Size: 166KB)
    • Business-to-Business Marketing
  • Chapter 17 (DOC, Size: 171KB)
    • Not-for-Profit and Social Marketing
  • Chapter 18 (DOC, Size: 164KB)
    • Marketing, Society, Sustainability, and Ethics