Baines, Fill, & Rosengren: Marketing 4e
Chapter 17: Marketing Case Insight 17.1: City of London Police
We speak to Superintendent Helen Isaac, to find out how the City of London Police use social marketing to support law enforcement.
Founded in 1839, the City of London Police (CoLP) police London's 'Square Mile' financial district, with a national responsibility for fraud and economic crime. Because they also police many high profile public events, they also focus on the prevention of terrorism and crime.