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Baines, Fill, & Rosengren: Marketing 4e

Chapter 16: Marketing Case Insight 16.1: Oxford Instruments

How should organizations develop relationships with business partners in international markets? Lynn Shepherd, Group Director of Communications at Oxford Instruments, speaks to Paul Baines about how the company develops business relationships and partnerships worldwide.

Oxford Instruments is a leading provider of high technology tools and systems for research and industry markets worldwide.

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