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Baines, Fill, & Rosengren: Marketing 4e

Chapter 13: Marketing Case Insight 13.1: Aston Martin

We speak to Simon Sproule, Director of Global Marketing and Communications of Aston Martin, to find out how the brand is promoted in China.

The Aston Martin brand, founded in 1913, is synonymous with hand-crafted luxury, peerless beauty, incredible performance, and international motorsport glory.

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