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Baines, Fill, & Rosengren: Marketing 4e

Chapter 9: Marketing Case Insight 9.1: Simply Business

We speak to Director of Strategy and Pricing of Simply Business, Philip Williams, to find out more about how the company has developed its pricing strategy.

Simply Business has grown from a team of six in a room near Tower Bridge in London to one of the UK's largest small to medium-sized enterprises (SME) insurance providers.

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