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Baines, Fill, & Rosengren: Marketing 4e

Chapter 17: Library of video links

Resource Title: The Guggenheim Bilbao
Brand and/or Topic: BBC
Resource Description: BBC World Service programme Witness on the Guggenheim Bilbao. It has been 15 years since an extraordinary building was opened in a Spanish industrial city.
Designed by the American architect Frank Gehry, it was an immediate success.
The museum has helped transform the city that surrounds it.
Channel: BBC
Link (URL): curity in schools.
Channel: National Rifle Association (NRA)
Link (URL):

Resource Title: NHS Smoke Free Campaign
Brand and/or Topic: Social marketing campaign, Public Health England
Resource Description: Stoptober is a social marketing campaign run by Public Health England to encourage smokers across England to make a quit attempt during October. Stoptober has driven almost 1 million quit attempts to date, with thousands more likely to take part this autumn.
Channel: EMIProductionMusic
Link (URL): https://www.youtube.com/watch?v=ubJycQAj7FE